Branding

The Jharkhand Foundation is working on strategies to spruce up brand image of Jharkhand with the help of its strong Diaspora living outside the State – both in India and abroad.

Share - Imagine France without Fashion, Germany without automotive excellence or Japan without consumer electronics. There’s no arguing that the image we have of another country or place says a lot about how we view it as a tourist destination, a place to invest or a source of consumer goods. States with poor reputation will always be marginalised, as it happens in the case of Jharkhand, often languishing at the bottom of the ladder at every discussion forum or a regional summit.

People - Our branding campaigns provide our people a common sense of purpose and pride – not to mention a higher sense of giving back to the State and work for its development. In principle, it is the citizens who stand to gain the most from a successful branding campaign. The Foundation expects all NRJs & Celebrities to act as our brand ambassadors.

Governance - The Foundation creates public opinion regarding the level of the State government’s competency and fairness and helps in enhancing individuals’ beliefs about the government, as well as its commitment to issues such as democracy, justice, poverty and the environment.

Investment - The Foundation undertake efforts to promote Jharkhand a preferred investment destination, branding it as “India’s New Investment Destination”. The Foundation also acts as a coordinating agency to translate project ideas into implementations.

The Foundation undertake efforts to promote Jharkhand a preferred investment destination, branding it as “India’s New Investment Destination”. The Foundation also acts as a coordinating agency to translate project ideas into implementations